Why Kiosk & Display?
Anyone can sell you digital merchandising technology or boxes, but most providers are not focused on your goals and your customers. At Kiosk & Display we understand that if you’re not successful, then we’re not successful, so we listen first and then recommend the appropriate technology-neutral solutions. We help you deliver the right communication at the right place at the right time… so that people in your branches get your messages.
Several of our competitors in the digital signage industry promote the fact that they have "easy" do-it-yourself templates and tools online for creating your own content. While this initially might sound like an attractive feature, reality tells a different story. If you are considering going the template route, first ask yourself these three questions:
- Do I have the time to devote to keeping up with the amount of content required, and to keeping it fresh? Creating content takes a lot of time. Many hours can be spent for every few seconds of content. If you head up a one or two person marketing department, can you really devote large chunks of time to a single endeavor like this?
- Do I have the skill set to create quality and attractive content? Creating content requires a base knowledge and appreciation of good design. Do you currently design your print and broadcast advertising? Design your own website? Are you familiar with all the graphic file types and which ones place nice with each other. You want your messages to look professional and have consistency from one medium to another. And you want your digital signage content to not look like bad powerpoint slides.
- Do I want my content to reflect the look of templates instead of reflecting my brand? The problem with templates is that they are the same ones your competitors may be using. Your content should reflect the unique positioning and personality of your brand, not conform to ubiquitous borders, frames and generic graphics. How do you separate your brand from the one across the street if your digital signage content looks the same? Professional, custom creative content always looks best, but if you want to develop some content in-house, K&D will build a background and animation standard that you can edit. Our goal is great looking content using any means possible.
At K&D, when we say that people get your messages, we’re talking about receiving them and understanding them. Otherwise, you’re just talking to yourself.
Let’s start by talking to each other. I’m Jon Vandermeer, founder and president of K&D. Please give me a call and I will personally earn your business.
Jon P. VanderMeer